Behind the brand

BUILT FOR BRANDS that are BEATING THE ODDS

Blacc Current founder
Luthando Ntlabati
Our story

Blacc Current is a creative marketing practice founded and led by Luthando Ntlabati — a neurodivergent strategist, operator, and creative building marketing systems for founder-led brands across the globe.

Lu has one simple belief: marketing should be about building genuine momentum, not visionless noise. Too many small teams are chasing trends without a backbone, posting daily without a plan, scrambling to fill a content calendar that isn't connected to anything that converts.

Blacc Current exists to fix that. With insight-led positioning, a repeatable content engine, and campaigns that turn attention into action.

What makes Blacc Current different isn't just the strategy — it's insight-led execution. We're comfortable in the weeds: graphics, video edits, hooks, CTAs, UTM hygiene, scheduling. And we're just as comfortable zooming out to read the data, call the next plays, and realign when the numbers change.

You get clarity, operational discipline, and creative that sells.
What we bring

SKILLS & EXPERTISE

Strategy & Planning
  • Positioning
  • Offers
  • Go-to-market
  • Content pillars
  • Quarterly roadmaps
Campaign Management
  • Brief → creative → launch → report
  • Comment-to-DM flows
  • Email capture
  • Landing paths
Content & Growth
  • Signature series
  • Hooks + scripting
  • Editing
  • Publishing cadences
  • Community building
Paid Media & Analytics
  • Meta Ads campaign management (Pixel setup, UTM infrastructure, creative testing)
  • Landing page diagnostics
  • Cross-device attribution reconciliation
  • ROAS reporting and mid-flight optimisation
  • Performance reports (two-week and final)
Ops, Data & Automation
  • KPI reviews
  • Notion/Slack ops
  • Make/ManyChat automations
Tools we use
NotionGoogle SuiteGoogle Analytics CanvaCapCutAdobe MakeManyChatMeta/IG Suite Meta Ads ManagerMeta Events ManagerLinkedIn MetricoolRellaHootsuite StanStoreMailchimpConvertKit SlackLoomDropbox/Drive

Ready to build MARKETING THAT actually works?

Never lose sleep over marketing.